https://www.ifennenna.com/home daily 1.0 2018-10-15 https://static1.squarespace.com/static/5b71c9135cfd79c17bf499ad/t/5b737cd3aa4a99b1702290b7/1534384818290/_MG_6964.jpg Home - Who is Ife? With over 15 years in marketing and 5 years in wellness, see why I decided to combine my 2 worlds. https://static1.squarespace.com/static/5b71c9135cfd79c17bf499ad/t/5b7364e1c2241bb6021141e5/1534292265662/The+Fit+In+-+Sky-3870.jpg Home - Reach out For brands big and small, see how I can help you with your goals. https://static1.squarespace.com/static/5b71c9135cfd79c17bf499ad/t/5b734e5288251b592e5b33a6/1534283349073/GreenBanner01.png Home https://static1.squarespace.com/static/5b71c9135cfd79c17bf499ad/t/5b734eb2aa4a992dc9cf7109/1534283445119/GreenBanner01.png Home https://static1.squarespace.com/static/5b71c9135cfd79c17bf499ad/t/5b75da08aa4a99c02bbc0e5b/1534193213185/ Home - GALLERY Natus error sit voluptatem color https://www.ifennenna.com/contact daily 0.75 2018-10-15 https://static1.squarespace.com/static/5b71c9135cfd79c17bf499ad/t/5b760036f950b7757f48566c/1535400299311/ifeoma-4.jpg Contact - CONTACT INFO email: ife@ifennenna.com social: @ife_o or send me a message using the form below https://static1.squarespace.com/static/5b71c9135cfd79c17bf499ad/t/5b75ff4b758d4638fb01853a/1534459726200/GreenBanner01.png Contact https://www.ifennenna.com/new-index daily 0.75 2018-08-15 https://www.ifennenna.com/new-index-1 daily 0.75 2018-08-15 https://www.ifennenna.com/who-am-i daily 0.75 2020-02-12 https://static1.squarespace.com/static/5b71c9135cfd79c17bf499ad/t/5b74d75e758d46caf5662344/1534384012720/_MG_7744.jpg Who Is Ife? In a fast paced career, Ife used fitness, pilates and strength training specifically, to destress. Her passion for fitness led her to getting a number of certifications so that she can share her knowledge with others. Ife would later go on to combine her two passions, taking her down the entrepreneurship path. https://static1.squarespace.com/static/5b71c9135cfd79c17bf499ad/t/5b74d952575d1fc106b9f45b/1581541210869/FitInNyc_bedstuy-51.jpg Who Is Ife? In March of 2018, Ife opened The Fit In Bedford Stuyvesant, a group of boutique fitness studios offering pilates, strength training, barre classes and more in a small group environment, located in the heart of Bed–Stuy, Brooklyn. While there are a number of big box gyms and yoga studios in the neighborhood, for years Ife has had to travel to the city to get the quality strength & pilates training that she not only enjoyed, but whose communities kept her committed to her health. Herself being a certified group fitness and pilates instructor, Ife felt it was important to bring this type of movement and experience to east Brooklyn. “Accessibility, support, and good vibes is important in making sure people give the focus to their health and bodies that they need.” https://static1.squarespace.com/static/5b71c9135cfd79c17bf499ad/t/5b74d6e070a6adf7037f5386/1534383866739/The+Fit+In+-+Sky-3768.jpg Who Is Ife? - Meet ife Ife Obi is a marketing professional with over 15 years working in-house at major entertainment brands. Her work includes planning and executing multimillion dollar advertising campaigns, leading sales strategy for both packaged and digital product to hit target sales goals, analyzing data to optimize cross-functional marketing disciplines, and researching and reviewing marketing tech to develop efficiencies in both marketing and workflow. https://static1.squarespace.com/static/5b71c9135cfd79c17bf499ad/t/5e44680fa51bf24d25ccf824/1581541410628/The+Fit+In+-+Sky-3870.jpg Who Is Ife? While running her business, Ife continues to provide her marketing expertise to companies and brands looking to achieve a number of goals including increased revenue, brand awareness, lead generation, user acquisition, and more. You can see her latest work here. If you are looking for more information on how Ife can help your company, don’t hesitate to reach out. https://static1.squarespace.com/static/5b71c9135cfd79c17bf499ad/t/5b74bbd04fa51a3d79c78d82/1534376914726/GreenBanner01.png Who Is Ife? https://www.ifennenna.com/work daily 0.75 2020-03-26 https://static1.squarespace.com/static/5b71c9135cfd79c17bf499ad/t/5b75ca1b6d2a73150baa3b94/1582079982129/Atari+logo.png RECENT WORK - Atari, Inc (NY, NY) Marketing Coordinator (2007 - 2008) Collaborated with external creative agencies and product teams to create and implement marketing campaigns to promote the launch of various products on time and in budget with optimal impact. Created sales and marketing presentations/briefs, which were distributed to retailers, developers, licensors, and console manufacturers to communicate marketing plans for product releases. Maintained marketing budget for all releases in scope. https://static1.squarespace.com/static/5b71c9135cfd79c17bf499ad/t/5bc4d8d541920289811a5f72/1539627238551/Blacksmith_JohnLangdon.gif RECENT WORK - Blacksmith Music/Warner Bros. Records (NY, NY) Project Manager/Marketing Manager (2006-2007) Partnered with various artists to understand the creative direction and develop both strategic and tactical marketing plans to deliver on the client’s vision. Provided project management support on partnership programs from proposal to launch with phases beginning with pitch development to delivery, as well as production, logistics support, budget oversight and other responsibilities. https://static1.squarespace.com/static/5b71c9135cfd79c17bf499ad/t/5e4c9761e86c57656d5ab6b2/1582077872006/mopub_logo.png RECENT WORK - MOPUB, A TWITTER COMPANY (NY, NY) Digital Marketing Consultant (2019-2020) During a short-term contract, established a lead generation strategy for media campaigns to align with business goals. Refocused and realigned media agency relationship to focus on increased performance. Worked across multiple teams to clean, analyze and report data with the purpose of providing clear marketing strategy and direction. Utilized marketing tools to drive efficiencies and optimizations of marketing campaigns and processes. - Developed and launched lead-generation marketing capabilities - Increased SQL performance by 130% quarter over quarter through better performing ad campaigns and new lead-generation tactics - Launched YouTube Channel for MoPub to align with video content strategy - Implemented new processes and tactics to increase SEO performance - Created ties between marketing initiatives, lead generation, and revenue. https://static1.squarespace.com/static/5b71c9135cfd79c17bf499ad/t/5b75ad5103ce640641425b63/1534440611782/Rockstar_Games.png RECENT WORK - ROCKSTAR GAMES (NY, NY) Marketing Strategy Director (2017 - 2018) Led, implemented and oversaw development of all marketing strategies, campaigns, media plans, partnerships and marketing technology integrations. Partnered with cross functional teams and agencies including Sales, Promotion, and Media to effectively launch products on time, in budget and with maximum impact. Analyzed consumer data and industry trends to develop and deliver innovative campaigns targeting relevant audiences. Established KPIs and reviewed campaign performance, budget, forecast, and revenue to ensure targets are met. Analyzed and revamped active marketing campaigns to deliver stronger results when required. Built and maintained collaborative relationships with external partners including Sony, Apple, Microsoft, FaceBook, Twitter and more to execute dynamic and impactful initiatives. Managed career development and project deliverables for team of marketing professionals. - Developed and managed multimillion-dollar global marketing budgets for all product releases and corporate branding programs. - Led sales and advertising strategy for Grand Theft Auto Five (GTAV) which sold over 95M units and counting, positioning it to earn and maintain its ranking as the best-selling premium game of all time. - Generated double digit year over year increases in game sales by building cross-functional marketing and advertising strategies centered on acquisition, retention, and conversion in partnership with select retailers. - Oversaw implementation of integrated sales and marketing technologies and analyzed output to influence campaign strategies across media and sales enabling operational efficiencies. - Propelled GTAV to maintain top sales ranking positions in 42 of NPD Group’s monthly Top 10 charts, the most appearances of any single game on the NPD's rankings. Senior Marketing Manager (2015 – 2016) Revamped the digital product sales function and led the creation and implementation of a newly developed strategy that enabled a seamless transition to mass digital adoption. Collaborated with client partners such as Apple, Sony and Xbox among others to develop targeted promotional strategies that optimized new product visibility and sales. - Adjusted and refocused promotional strategies and created new marketing solutions to adapt to an evolving market from a physical products business model to digital consoles, which enabled the business to remain relevant and competitive while directly influencing growth of the game and digital content sales year over year. - Collaborated with cross functional teams to release GTAV for PC and achieved strong digitally-delivered sales, as well as the highest number of concurrent users (300K+) for a non-Valve title in the history of Steam. Marketing Manager (2012 – 2014) Planned and executed the media campaign and retail sales plan for GTAV. - Partnered with various teams to strategize, plan and execute campaign for GTAV, which generated $1 Billion in gross revenue in 3 days, breaking 6 sales world records in 2013 for entertainment releases. - Developed advertising strategies including GTAV’s Gameplay Trailer which became recognized as one of the most viral ads of 2013, propelling GTAV to the #2 top trending gaming video on YouTube. Associate Marketing Manager (2010 – 2012) Built promotional plans for product releases with various retail partners to ensure consistent brand messaging. Oversaw channel marketing campaigns and reviewed post launch results to ensure optimal sales performance. - Developed an extensive retail campaign for Red Dead Redemption, a game release that ultimately won over 160 game of the year awards. Marketing Coordinator (2008 – 2010) Partnered with internal team members to develop and execute marketing campaigns on all game releases including Grand Theft Auto 4, Red Dead Redemption, and more. Provided day-to-day project and marketing administrative support for various products. https://static1.squarespace.com/static/5b71c9135cfd79c17bf499ad/t/5b75bc2f03ce649c49be011c/1585231670239/Side+B+Logo.png RECENT WORK - the fit in (Brooklyn, NY) Founder & Chief Marketing Officer (2018-Present) Found and oversee operations for a start-up health, wellness and fitness brand and boutique. Develop and execute media and marketing initiatives to drive brand strategy through the studio, digital and social media ensuring optimal audience development, customer retention, and loyalty. Recruit, evaluate, and manage experienced instructors to facilitate signature group fitness classes. Develop relationships with relevant brands to partner, source, and cross-promote products to target audiences. Conduct primary and secondary research to develop pricing and promotions strategies, ensuring a competitive launch. Build relationships with journalists and other public relations professionals to ensure optimal exposure. https://static1.squarespace.com/static/5b71c9135cfd79c17bf499ad/t/5b75ac4d0e2e728f3adb3ccd/1534438481673/GreenBanner01.png RECENT WORK https://www.ifennenna.com/education-skills daily 0.75 2018-10-15 https://static1.squarespace.com/static/5b71c9135cfd79c17bf499ad/t/5b75dd5c03ce64ed2f036040/1534451222075/The+Fit+In+-+Sky-3911.jpg EXPERTISE - education Bachelor of Science- Advertising and Marketing Communications 2006 Fashion Institute of Technology- SUNY Associate in Applied Science- Advertising Design-Honors 2004 New York City College of Technology- CUNY https://static1.squarespace.com/static/5b71c9135cfd79c17bf499ad/t/5b75df124d7a9c81b51d8a7c/1534451599145/The+Fit+In+-+Ife-4959.jpg EXPERTISE - EXPERTISE Marketing | Advertising | Brand Management | Strategic Partnerships | Digital Strategy | Social Media Strategy Analytics | Relationship Management | Content Development | Acquisition, Growth and Retention E-Commerce | Trade Marketing | Budgeting and Finance | Marketing Operations | Communications https://static1.squarespace.com/static/5b71c9135cfd79c17bf499ad/t/5b75dbab4d7a9c81b51d5748/1534450607612/GreenBanner01.png EXPERTISE